The Woodbine Entertainment Group and Shoeless Joe's has launched the HorsePlayer Interactive Zone, an off-track platform that allows fans to watch and wager on thoroughbred and standardbred racing at the sports-themed restaurant's new location
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The Shoeless Joe’s HorsePlayer Interactive Zone location is now open, and is located on 276 King Street West, in downtown Toronto, in close proximity to the theatre district.
The 'Zone' is aimed at both sports fans that are familiar with horse racing and customers new to the sport. Self-serve betting terminals, banks of televisions and Shoeless Joe’s staff with strong knowledge of horse racing and betting will welcome Shoeless Joe's patrons.
"In keeping with WEG's commitment to provide fans the opportunity to wager on premium horse racing action, we're thrilled to form this new relationship with Shoeless Joe's, one of Ontario’s leading premier casual dining restaurant chains," said Jorge Soares, WEG's director of Off-Track Operations. "Fans will be impressed with the HorsePlayer Interactive Zone."
Frank Loprieto, president of Corporate Operations of Shoeless Joe’s, figures the HorsePlayer Interactive Zone brings a unique offering to their new location.
"Shoeless Joe's is very excited about the integration of the HorsePlayer Interactive Zone at our flagship restaurant," said Loprieto. "The first HPI zone will launch at our newest and largest first-class destination in downtown Toronto. As a sports concept we truly believe that providing an interactive and entertaining environment will set us apart from the rest of the marketplace.”
HorsePlayer Interactive is the leading account-based wagering service in Canada.
(WEG)