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About Trot

Trot Magazine is Canada's leading equine publication, reaching 13,500 homes, businesses and racetracks each month. For 37 years, we've been telling the stories that make the Canadian harness racing industry the vibrant sport that it is. Each month in Trot, you can expect:


FEATURE ARTICLES -- Trot provides an array of features on the incredible people and horses that make the racing industry so riveting. Aside from our own talented editorial staff, Trot utilizes a stable of the sport's top freelance writers.

DYNAMIC PHOTOS -- Harness racing is a sport that shines on film. Each issue of Trot is filled with images capturing the essence of the game.

ACROSS THE BOARD -- ATB first appeared in July of 2003. The popular section examines a vast array of subjects, ranging from equine health to the business of racing. The colourful and graphic-based section has been well received by Trot's readers.

SPEAKING OUT -- A forum for our readers to share their opinions on current issues. We welcome letters to the editor for publication.

COAST TO COAST -- Short biographies of the people and horses who make up the backbone of the harness racing industry.

THE VIEW -- Sometimes comical, sometimes critical, Trot Magazine's Editor Darryl Kaplan has his say on some of racing's current issues.

TROT 4 KIDS -- A magazine insert designed for youths ages 8 through 14yrs with content mostly relating to the harness racing industry.

HORSEMAN'S MARKET -- The most widely read classified section in Canadian harness racing.

L'ENTREVUE DU MOIS -- Exclusivement au Québec. La revue Trot est la seule publication offrant un éditorial en français à chaque mois.


The Word on Trot....

"Trot Magazine and the Standardbred Canada web site provides Tara Hills Stud with the full coverage needed to reach our clients throughout Canada and the key players in the United States as well. Personally, David and I find the magazine a must on our reading list for all of the interesting and thought provoking text." R. Peter Heffering, Tara Hills Stud Ltd.

"As part of my daily ritual I visit the Standardbred Canada web site. I find it informative and it keeps me up to date with all the happenings related to the industry in Canada." John Curtin, JC International Limited, Auckland, New Zealand's Leading Exporter

"I must check the Standardbred Canada web site 10 times a day. In order to keep up to date on the latest news on both a national and international level, I consider it essential. For the story behind the story I read Trot Magazine. Covering racing coast to coast and across the globe, Trot Magazine may be the only publication I can honestly say I read cover to cover, including the ads." Allan MacInnis, pedigree specialist, Nova Scotia

"I advertise in Trot Magazine because of the excellent sales results. When Winning Ways introduced Canada's first Drench Bit, the phone would ring from dawn 'til dusk. We were getting calls from all over Canada, the United States and even Germany. Trot Magazine has helped to build a strong and repeat customer base for my company." Mary Windel, President of Winning Ways

"Kentuckiana Farms relies on Trot Magazine to keep our customers informed. When we need to get the word out about our yearlings and stallions in the print media, Trot is essential. Personally, I enjoy reading the magazine and like the new look." Ken Jackson, Kentuckiana Farms

"The reason I advertise in Trot is I feel it is the only national magazine dedicating itself to harness horsemen in Canada while respecting the linguistic differences and catering to them here in Quebec." Michael Perzow, Oka Valley Standardbreds

"Trot Magazine has been an excellent tool for our business to target the Standardbred market. Advertising in Trot, we have not only increased our client base, we have found an effective form of communicating with our market. In addition, Trot has provided us with outstanding service and a true sense of caring about the success of our company. We are pleased to do business with Standardbred Canada and Trot Magazine and will continue to do so in the future." Krista & Stephanie Huckschlag, Basic Equine Nutrition


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