Open Letter to Canadian Youth

Published: April 7, 2011 03:11 pm EDT

Dear fellow youth,

We are complex. We are unpredictable. We are smarter. We are faster. We are ‘always on’. We are the most powerful generation since the creation of time and we are the youth of today.

Above all, we like a challenge. And there’s a rather large one needing our assistance - Harness Racing.

The aging fan base of our sports audience is carried down the line into the councils and organizations that currently help shape the future of our sport. Our presence and our voice in the decision making department is essentially non-existent.

That changes starting now.

Standardbred Canada recently announced the creation of the Harness Racing Youth Council to help marry youth involvement with promoting the sport to younger generations across Canada.

The group of 8-10 passionate Harness Racing fans, between the ages of 18-25, will help build a stronger sport for everyone. The aim is to generate passion and a connection between the racing industry and those fans and could-be fans under the age of 25.

The volunteer based SC Youth council will work together and with Standardbred Canada‘s marketing department to generate ideas for campaigns, events, and other promotional items to enhance the racing experience for young fans and soon-to-be racing fans alike.

What We Are Looking For:

We are looking for young, passionate, creative individuals involved in the harness racing industry in one way or another across the country who are interested in contributing some of their time to volunteer in a marketing capacity with Standardbred Canada’s industry marketing department and the developing council to promote the industry to Canada’s under 25 population. If you are between the ages of 18 and 25, you’re already eligible!

Volunteer Vision:

• To use your passion, connections, skills, and ideas to endorse Standardbred racing to youth and young adults and engage them in the racing community in your local area and at your local tracks.

Goals & Responsibilities:

• Minimum 1 year commitment to the council

• Identify unique opportunities to get youth involved in track initiatives and to undertake projects and campaigns to support your vision for the future of youth involvement in Standardbred racing in your region.

• The planning and execution of youth-focused events and initiatives at your local track

• Recruitment of volunteers to assist with initiatives and events

• Regular correspondence/brainstorming sessions between members and SC industry marketing department

The SC Youth Council is one of a kind. It’s the worlds first racing council to bring young adults to the table to help shape the future of Harness Racing. It’s a game changer.

To all the young adults out there reading this, please take a few minutes and apply to become a part of this wonderful initiative. It’s a perfect opportunity to boost your resume, gain some great connections and experience Harness Racing from a different side of the fence.

We are the future of this awesome sport. Together, let’s make it even better!

Sincerely,

Kyle Burton
Acting President
SC Youth Council

To apply, click here. For more info, contact me @ [email protected]

Have something to say about this? Log in or create an account to post a comment.