There is a distinction between those things that tweak a product and those that constitute foundational or structural change. For years, horse racing has suffered both by not tending to the small things, but more importantly, by having a less than desired foundation to build on.
Racing can improve in every area, but the industry is not a few hot dog and t-shirt giveaways from viability. The core issues of antiquated revenue models, lack of real investment in customer development, and a regulatory quagmire have stalled racing’s chance for success.
When bringing people through the front door results in them unhappily walking through the rear exit, you need to take a serious look at your business.
For seemingly the first time in many years, meaningful discussion and change are on the table.
The Canadian Pari-Mutuel Agency is now poised to implement long awaited changes which should make placing a bet less of a painstaking process.
The possibilities for wagering in cafés and corner stores should be easier and more viable for those willing to invest in making it happen. Some of the other limitations which put restrictions on creativity and hamper racing’s ability to meet customer demand look to be on their way out. And if the promises hold true, the structure of more flexible pari-mutuel regulations should be good news for those in this industry with a vision for the future of horse betting in this country.
At the same time, the Ontario Racing Commission is dealing with the highly contentious issue of race dates – something that has long plagued racing, not only in Ontario but across North America.
The outcome of the ORC’s work should result in better horses racing at top tracks, a customer focused approach to filling fields and planning race dates, and a system which recognizes that the province’s racing product should be complimentary and built for the simulcast world that exists today rather than the racing environment of decades past.
And, of course, Standardbred Canada has proposed its Racing Development and Sustainability Plan for the province of Ontario – something very near and dear to my heart. The Plan’s attention is on developing a structure that focuses on meaningful funding and concrete execution.
As my father says, “a good idea ain’t worth a damn if it’s not implemented.” Harness racing’s shortage of good ideas is not its problem. Its inability to strategize, and implement good ideas, as part of a bigger plan, is its failing. And in order to do that, a multi-faceted and funded approach, such as that proposed under the Racing Development and Sustainability Plan, is required.
Some of these structural changes have been a long time coming. Some of the required fundamental changes are not yet on the table. But to see movement in areas that continue to stymie racing is a very positive sign. I commend the positive leadership that is finally emerging, and the forward thinking actions that are taking place.
I hope that the horse racing industry recognizes the need for change, and that people stand behind those that have boldly come forward for the betterment of the game.
Darryl Kaplan
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