Published: February 7, 2011 3:30 pm ET

Would a high-profile celebrity spokesperson help attract fans and owners to harness racing? Perhaps one that at one time was a standardbred owner?

In his latest Trot Blog entry, Jack Darling proposes that the industry invests in someone like Wayne Gretzky to promote racing.

"Personal appearances by a Wayne Gretzky at all the tracks would have to be a tremendous draw. The tracks themselves could have great promotions on the days that 'The Great One' is there. Having a Wayne Gretzky interacting with our horses, drivers, trainers, fans, etc., gives us instant credibility. The possibilities seem endless."

To read and comment on Darling's latest Trot Blog entry, click here.