Bring A Friend Weekend - August 23-25, 2013
BRING A FRIEND NATIONAL CHALLENGE
Here’s your chance to share the passion you feel for Canadian harness racing!
Standardbred Canada and the I Love Canadian Harness Racing Fan Club are partnering with racetracks across the country to present the Bring A Friend promotion during the weekend of August 23 – 25.
“This is a grassroots level promotion where the onus is on us, who work in the industry and who are involved in the industry to do our part and introduce some potential new fans to harness racing,” stated John Gallinger, president and CEO of Standardbred Canada, “We are hoping that collectively we can expose more than 1,000 new people to Standardbred racing over the course of these three days.”
The challenge is for everyone involved in the industry - SC members, commission licensees, trades people, etc. to bring a friend to the harness races on this weekend. The friends should be people who have never been to the harness races or haven’t been in the past year.
To ensure our guests get the VIP treatment and have an amazing experience you will be tasked with hosting your own guests and helping them understand what happens at the track. Show them the basics in reading a program, making a bet, explain what happens in between the races, etc.
Our racetrack partners are going to provide us with activities, contests, draws and offers to enhance the experience. Some tracks will offer free programs, a free $2 bet, food and beverage discounts, draws for rides in the starting gate car, winner’s circle presentations, paddock tours, Meet the Drivers events and beginner handicapping workshops.
We are relying on you, the membership and industry participants to drive this event - promote this, invite your friends and bring them or meet them at the track.
Standardbred Canada is supporting and promoting this event with extensive web coverage, dedicated web pages, Facebook, Pinterest, and Twitter.
We have set up a centralized registration area so that we can track who’s taking part and to help gauge the number of guests for each track. When you register, you will be asked for your name, email, postal code, # of guests you are bringing and the track you will be visiting. Print off the VIP Pass and bring it to the registration desk at the track and you will be entered into a draw to win from $300 in prizes.
To view the list of participating tracks and their activities and to register, click here.
If you would like to email an evite to extend an invitation to your friends, grab one from the Bring A Friend Invitations Page.