The Hambletonian is taking on the bright lights of the big city.

Millions of New York City commuters and tourists have been exposed to harness racing thanks to a massive billboard in Times Square that advertises The 91st Hambletonian, which will take place at the Meadowlands Racetrack on Saturday, August 6.

The billboard is at 42nd Street and Broadway, across from the busiest subway station in New York City. It is estimated that approximately two million people will see the billboard leading up to Hambletonian Day.

The image was designed by Meadowlands graphic artist Kathleen Estes. The location was secured by the Meadowlands and its media buyer.

An image of the billboard appears below.

(Meadowlands Racetrack)