Trainer Tony Alagna manages a stable of close to 100 horses and with those large numbers there are many clients wanting daily updates. One struggle top trainers have is managing that many customers, so with the help of a friend who is in web design, a one-of-a-kind website for Alagna was developed where owners can log in and check on their horse’s progress whenever they like.
However, this nice feature is just a small part of what Alagna Racing has to offer.
Fans can view daily postings of upcoming races, race replays and results on pages which are easy to browse. Alagna’s milestones, services, 2014 stable roster and causes are creatively designed and displayed in the stable colours of navy and green. Live tweets from Twitter and Facebook offer up-to-the minute postings, allowing the public to be very involved with Alagna Racing. With the success Alagna has had with 2013 U.S. Pacer of the Year, Captaintreacherous, the site allows the fans to continue to be involved and connected with the champion through the ‘Captain Cam’ which offers a 24-hour live stream of the horse in his stall. The hashtag ‘GoCaptain2014’ is ever present and is currently in use on Twitter and Instagram for fans to easily tag the famous pacer.
Another way to promote the website and presence on social media is by offering weekly promotions and contests to keep people coming back and staying involved with the sport. One specific contest announced last week offers the chance to win a pair of shoes worn by Captaintreacherous. By teaming up with the New Vocations, a leading aftercare program for retired Standardbreds and one of the feature charities on Alagna’s new website, participants can make a $5 donation, per entry, for a chance to win the shoes. The proceeds will benefit the mission of promoting racehorses in second careers. The contest will end on Friday, June 13 at midnight.
“I am thrilled with the end result of our website and I hope it will provide convenience for owners as well as a way to keep fans connected to the horses we have racing and the causes we support.” stated Alagna. To view the new website as well as details on entering the Captaintreacherous horseshoe contest, click here.
(New Vocations Racehorse Adoption Program)