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Redesigned HPIbet Website Launched

Published: April 16, 2015 12:40 pm ET

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On Thursday, April 16, the Woodbine Entertainment Group unveiled the totally new HPIbet.com website.

HPIbet was also introduced as the new simplified brand name of the HorsePlayer Interactive suite of services.

HPIbet provides account wagering services to horseplayers from coast to coast in Canada. The new customer-focused site blends leading-edge technology with respected racing traditions, such as the Queen’s Plate.

“Today’s launch reveals the latest in website design and horseplayer functionality,” said Greg Martin, WEG’s senior director of wagering and technology. “The needs of our customers are always changing, and in order to exceed the needs of the modern horseplayer, HPIbet.com needed to evolve as well. This is change has produced a faster, more intuitive, feature-packed betting experience for 2015 and beyond.”

With an updated, easy-to-navigate website, HPIbet.com has maintained all the important functionality, including the key stats any fan needs, complemented by a wealth of sleek new features that maximize the horseplaying experience.

One of the new features that is certain to be a hit for bettors is the Streaming Centre. HPIbet.com players can now view four tracks on the screen simultaneously.

There’s more. A new search engine allows the racing fan to easily access Horse, Jockey/Driver and Trainer data, a note-taking feature offers the ability to capture and review all the insights and an ‘alert’ function enables HPIbet.com to maximize a racing fan’s entire wagering experience.

“Striking a balance between innovating HorsePlayer Interactive and respecting the legacy features our members admire was a difficult exercise but we believe we have achieved both with HPIbet.com,” said Martin. “It’s a whole new look for players.”

With the obvious prevalence of mobile devices, HPIbet.com utilizes responsive design on the new platform.

“HPIbet.com is designed to be more intuitive, responding to the popularity of mobile and tablet device usage,” said Martin. “We have incorporated responsive design into our framework, which allows us to give a great and consistent customer experience across all device types.”

(WEG)


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