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Woodbine/Winery Deal Announced

Published: April 14, 2015 10:31 am ET

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The Woodbine Entertainment Group and award-winning Colio Estate Winery have announced a three-year partnership which includes the southern Ontario winemaker launching an Ontario-wide promotion through the LCBO, offering a red carpet experience for the Queen’s Plate, Canada’s most renowned horse race.

The Colio Red Carpet Experience at the Queen’s Plate will be unveiled for the 156th edition of the race, on Sunday, July 5, at Woodbine Racetrack.

“The partnership with Colio allows Woodbine to present the Queen’s Plate brand to a broader audience across Ontario,” said Paul Lawson, WEG’s vice-president of marketing and broadcasting. “Colio is a much admired Canadian brand among wine lovers and we’re proud of the association Woodbine and the Queen’s Plate has with it.”

The partnership leverages WEG's premium horse racing and Colio Estate Winery’s remarkable VQA wines, which have won over 400 awards in competitions around the globe.

Colio wines will be also available at other WEG’s outlets, including Mohawk Racetrack, Turf Lounge and WEGZ Stadium Bar.

“The Queen’s Plate and Woodbine Racetrack are the most refined names in Canadian horse racing,” said Jim Clark, president of Colio. “Colio wants to be associated with that kind of class. The Colio Red Carpet Experience at the Queen’s Plate helps us to do that.”

In honour of promoting the 156th Queen’s Plate experience at Woodbine Racetrack, Colio is offering the chance to win a Colio Red Carpet Experience at the Queen’s Plate prize pack, valued at $500, later this month.

A winner and three friends will receive four (4) VIP Grandstand seats at Woodbine for the race, round trip transportation to and from Woodbine, a VIP party pass and much more. The contest will be available to enter from Wednesday, April 29 to Sunday, June 21, 2015.

WEG continues to possess the strongest collection of sponsors in racing; with Ricoh, Budweiser, Pepsi, Pattison Outdoor Advertising, having race sponsorships and/or marketing arrangements with WEG.


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