Capture the Business Money

I spent many years in an Executive role for a sales company. One of our major expenses was customer appreciation in the form of treating them to dinner and a sporting activity.

As an Executive I would take my best customers to a sporting event like a Maple Leaf hockey game. I would expense the cost of tickets ($200), dinner ($150), parking ($20) and after game refreshments ($50).

When I take a customer to the track I can only expense the cost of dinner. I cannot expense the betting and let’s assume we spend $100 each wagering, it becomes a negative experience. So, as a business person am I going to attend the hockey game or the track?

Imagine if we could get the business person to spend that kind of money at the track?

We need a business ticket to attend the races, which includes dinner for two, $100 betting voucher for two, free programs, free paddock tour, meet a driver, etc. Cost would be $300 and the business person gets a ticket so they can expense.

What would the Leafs, Blue Jays, Raptors be without the business customer...

I am sure there are other ideas...most importantly let’s go get some of that business money.

Crusade:

  • exert oneself continuously, vigorously, or obtrusively to gain an end or engage in a crusade for a certain cause
  • be an advocate for;
  • campaign: a series of actions advancing a principle or tending toward a particular end

Until next time...join the crusade!

See you at the track.

Mark

Comments

Finally! - Someone with an idea that isn't just "Um, how can we make people bet more?"

How bout we get some people WATCHING these horses race??!!

Good call, Mr H...

Have something to say about this? Log in or create an account to post a comment.